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16 May 17:00-18:00Softhouse

AI in Design: Navigating the New Frontier

Welcome to an event jointly hosted by the Interaction Design Foundation- Malmö and Softhouse in Malmö featuring Pontus Wärnestål

This session promises to be an eye-opening journey, exploring how AI is reshaping creativity, problem-solving, and user experience for both designers and end-users. Get ready to challenge your perceptions, discover AI's potential as a design material, and engage in critical discourse on generative AI's impact on the design industry. Whether you're an interaction designer, service designer, or UX aficionado, this talk will offer fresh insights and actionable strategies to harness AI in your work creatively and responsibly.


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Pontus Wärnestål
Leads AI Design & Innovation at eghed and works as Deputy Professor at Halmstad University

With a rich background in Service Design and Human-Computer Interaction, Pontus blends 20 years of expertise in UX, Service Design, and AI with a passion for innovation and human-centric solutions. As an award-winning designer, author, and researcher, Pontus leads AI Design & Innovation at eghed and works as Deputy Professor at Halmstad University. He bridges theory with practice, offering practical insights that are based in research.

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Nashmil Mobasseri
User Experience Designer

As a passionate user experience designer, I am deeply intrigued by the impact of design on users’ lives. This curiosity drives me to meticulously examine both the positive and negative aspects of the experiences I create, ensuring they resonate deeply with users.

Talk to me about #UIUXDesign, #Accessibility, #BehavioralDesign, #DataVisualization, and #SpeculativeDesign.

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Good to know!

Welcome to an intriguing event hosted by Softhouse and Interaction Design Foundation in Malmö!

We'll meet on the 16th of May at 17:00 to dive deep into "AI in Design: Navigating the New Frontier" with Pontus Wärnestål  an award-winning designer, author, and researcher.

Location: Softhouse (Slagthuset)

The number of seats available for the event is limited, so it's first come, first served! The event is free, but registration is required as refreshments will be served. 

If you have any questions or would like to get in touch with us regarding the event, please get in touch with marketing@softhouse.se for more information.

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