00
days
00
hours
00
minutes
00
seconds

Are you a designer, developer, or tech enthusiast passionate about creating seamless digital experiences? Have you ever considered the importance of how your product or service ends?

In this 30-minute session, renowned author and designer Joe Macleod will introduce you to the groundbreaking concept of "endineering" – the art of designing meaningful and impactful endings for digital products and services. Discover why the end of the user journey is just as critical as the beginning and middle, and how it can influence customer satisfaction, retention, and brand loyalty.

Why Attend?

  • Learn from real-world examples of successful and poorly designed digital endings.
  • Gain practical tips and tools to integrate ending design into your workflow.
  • Get inspired to rethink your approach to user experience design.

Don’t miss this opportunity to elevate your design and development skills with insights that could transform the way you approach product lifecycle management.

Reserve your spot today and take the first step toward mastering the art of ending design!

Get my spot!

Joe Macleod
Author and founder of the world’s first customer-ending business.

Joe Macleod is founder of the worlds first customer ending business. A veteran of product development industry with decades of experience across service, digital and product sectors. 

Head of Endineering at AndEnd. TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

 He is author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

Read more

Curious about Ends and Endineering? 

Sign up today and get 25% discount on Ends and Endineering ebook and The Endineering training course. 

👉 Sign up to the monthly Endineering newsletter

Get my spot!

Agenda

12:00

Intro upTech

Softhouse CEO Sara Mårtensson welcomes everyone to upTech and opens up the event

Read more
12:05

Milou Communication

Milou gives us a short pre-talk about Design

Read more
12:10

Keynote Speaker

Joe Macleod - Endineering

Read more
12:45

Q&A

upTech

This is a wordplay from the swedish word “upptäck” wich means explore but its also a wordplay with “up tech” (to promote tech)

Uptech is a online event for people within the tech sector. UpTech aims to inspire and promote a digital way of driving business with a human touch.

    Who Should Attend? This event is tailored for:

    • People working within the tech sector

    We are here to inspire and share knowledge.

    Softhouse is the down-to-earth experts in your development project, the creative power of the design process and an accelerator for software-intensive product companies.

    Often at the same time, and we think that is quite unique.

    Get my spot!